Collaborated the creative team at Ogilvy & Mather on this print campaign. In keeping with the brand's iconic tagline and subtle humor, our concept utilized a visual gag and brief copy to highlight the product's technological advancement without bogging the reader down with jargon.
Collaborated directly with Microsoft team. Oversaw production and rollout of digital show art, web banners, and soundtrack assets for XBox 360 Live Network's very first downloadable OTT programming. Also led production of print posters for San Diego Comic-Con. Episode launched to over 14 million console users in over 26 countries.
My team came up with an immersive way to increase interest in this popular tech industry event. Using digital and experiential media, we encouraged programmers to crack an encrypted code for a chance to win free admission to the event. Furthermore, we also reminded them that they and their innovative ideas are the very reason for the event.
This award-winning project was a 360 campaign that culminated in a live event -- the most successful and well-attended industry awards show in the city's history. The theme was "Own It" -- a call-to-action to the creative community to take pride in one's work. To illustrate the point, we juxtaposed two subcultures viewed as extremes of mainstream culture. Some of my contributions to the project included copy for print and digital media, creative concepts, voice overs, and video crew. I also wrote and produced a live music segment and served as a live announcer for parts of the show.
Led production of two animated spots for non-profit's annual fundraising event to raise public awareness about a serious issue. These spots helped to secure the green light for the full campaign, which went on to win local and regional American Advertising Awards.
I produced this low budget animated music video for electronic music group DEUXO. The concept revolved around a fun and simple narrative that lent itself well for backgrounds to be recycled in order to accelerate production. The project involved hand-drawn, digital and composite art as well as special effects.
A multimedia project surrounding a trilogy of full-length albums. Production included music, cover art, music videos, and digital booklets. "A Story Foreword" also incorporates a non-fiction companion book, covering the history of African-Americans from the 1500s to the present.